If y'all haven't noticed the increasing use of video in online content and marketing … well, my best judge is you haven't been online much. Over the past decade, video has go a leading outlet not just for advertising products, but also for engaging visitors, interfacing with leads and customers, and establishing brand identity.

There's data to dorsum this up, too: According to HubSpot'due south State of Video Marketing survey, 86% of businesses use video in their marketing strategy, and 84% of video marketers report that video has helped generate leads. On the support side, 43% of marketers say that video reduces the number of help requests they receive.

Merely, as e'er, there'due south a tradeoff to video. On top of writing and producing your online videos, you need a place to actually put them. Y'all might first remember to upload them to your web host. For reasons we'll become into, this usually isn't the all-time idea.

Instead, most online businesses use a video hosting site to get their video content online. In this guide, yous'll first acquire why video hosting benefits your concern and website. Then, we'll recommend 10 of the best platforms for hosting online video.

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Why You Demand Video Hosting

When y'all watch a video on a concern'south website, chances are that video isn't stored on that specific website's server. Instead, information technology's more than likely embedded on the page and stored with a video hosting service. These services allow users to upload their videos to a specialized video server, then view these videos on the host's website or embed them on a different website.

Then, why would a business choose non to host their videos on their own servers? The main reason is that videos are large — thousands of times larger than the boilerplate image on a page.

Since all servers are limited in how much data they can store and how apace they can transfer this data (i.e. their bandwidth), storing even a single video on your web server tin cause poor site performance, poor streaming quality and playback, and exceeded storage limits that might get you booted from your hosting program. It's much simpler and safer to put your videos on a dedicated video hosting site and then embed your videos in your pages.

All video hosting sites solve the problem of giving your videos a home on the web. Nevertheless, there is a diverse range of providers in this infinite, and the best host for you will depend on your budget, needs, and how you lot use video on your site. Some video hosts are oriented toward distribution and virality, while others focus on using video to fuel your marketing efforts and include more in-depth analytics and lead capture tools.

Whatever service you're looking for, we've brought together x of the all-time services for hosting your online video content.

ane. HubSpot

Videos are a powerful method not just for informational or marketing purposes, just for every customer-facing aspect of your businesses. That'due south why the all-in-i HubSpot platform weaves video throughout the entire organisation, seamlessly blending into your workflow inside HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub.

For marketers, HubSpot allows you to upload videos to your portal, and so place them on pages, blog posts, and social media channels to describe in users and go on them on your website. Explore the operation of all your videos with detailed reporting to run across what content resonates most with your audition.

For your sales team, HubSpot lets yous record personalized one-on-i videos to send to prospects and give them through your sales funnel. Lastly, Service Hub users can leverage video for tutorials and responses to tickets.

HubSpot is built to be an all-in-one video platform. Ultimately, switching between tools, figuring out integrations, and subscribing to additional services is time and coin ameliorate spent elsewhere. With HubSpot, you become your videos, along with everything else, in i place.

Pricing : Video hosting is available starting on the Professional person tiers for Marketing Hub ($800 per month), Sales Hub ($450 per month), and Service Hub ($360 per month). You can also purchase the Professional Growth Suite, which gives you access to all 3 Hubs for $1,343 per month.

homepage for the video hosting site HubSpot

2. YouTube

Does this even need an introduction? With two billion global users, YouTube.com is the second nearly pop website after its owner, Google. Nowadays, it's tough for many of united states to get through a day without viewing at least one video hosted on YouTube — even the name "YouTube" is at present synonymous with online video.

YouTube's attendance makes information technology a go-to for many online businesses that produce and distribute video. The biggest benefit? Information technology's completely gratis to employ, no affair how many videos you upload or how many times they're viewed. Any business tin create a channel for their brand, abound their subscriber base, and try to get exposure to YouTube's massive user base.

Businesses can as well become a YouTube partner. This means that, once verified, you tin can monetize your videos, upload videos over 15 minutes long, and get access to analytics and a video editor.

Even so, all this doesn't necessarily hateful that YouTube is your all-time pick. The biggest drawback of YouTube is its ads — in exchange for free hosting, YouTube will put ads before and during your videos, which distracts from your content and interrupts the users' browsing period, especially if they're watching an embedded video on your website.

Another downside: Subsequently your videos, YouTube displays recommended videos that may non exist related to your brand, and mayhap even from a competitor. At that place's no way to disable ads or recommended videos, meaning yous run the adventure of luring people away from the content yous want them to see.

Given the pros and cons, YouTube is great for smaller businesses and individual creators looking to constitute a presence online, and it doesn't hurt your businesses to have one worked into your video marketing strategy. Notwithstanding, those looking to use video for informational content, lead capture, and tutorials should consider premium options.

Pricing: YouTube is complimentary.

homepage for the video hosting site youtube

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3. Vimeo

Frequently compared to YouTube, Vimeo is a video streaming service directed at artistic professionals and businesses. Despite bringing in far less traffic than YouTube, Vimeo has garnered a reputation for hosting higher quality content overall, and for offering a better experience for viewers and marketers akin. There aren't any ads or recommendations after your clips, videos look keen and load quickly, and embeds tin be customized to match the await of your website.

If you're interested in trying out Vimeo for gratis, sign upwardly for a Bones membership — it grants you 500 megabytes per week of upload space, upward to 5 gigabytes of full storage, unlimited bandwidth, and some other bones features.

Vimeo'southward paid plans add more benefits similar increased storage, customization options for your video player, a video editor, collaboration tools for team-based projects, private videos, in-video CTAs and other atomic number 82 gen tools, and Google Analytics integration. Regardless of your plan, you don't need to worry about bandwidth limits or clunky embeds.

All of this makes Vimeo a great footstep between YouTube and more businesses-dedicated platforms that we'll discuss later. What you lose in virality, y'all brand up for in the quality of your presentation.

Need more than help deciding? See our YouTube-Vimeo comparing.

Pricing : Vimeo sells on four tiers: Plus ($7 per month), Pro ($20 per calendar month), Business ($l per month), and Premium ($75 per month). There's also the free Basic plan, as well as an enterprise solution.

homepage for the video hosting site vimeo

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4. Dailymotion

Dailymotion is another option you might take heard of — this video hosting service is like YouTube in that it allows you to upload equally many videos as y'all desire for complimentary, and at that place are no bandwidth limits to your content. Dailymotion is made to be accessible to anyone, and it'due south easy to sign up and become started. However, note that video lengths are capped at 60 minutes, and uploads are limited to two hours per day.

As a content source, Dailymotion is oriented toward news stories, and divides its content into News, Sports, Amusement, and Music — consider the platform if your concern fits any of these categories.

Businesses can also harness Dailymotion to further distribute and monetize content with its partnership programme. Yous're probably not going to see the level of growth as you would on YouTube, but for some, it'southward worth the actress fourth dimension.

Also note that, as a gratis service, Dailymotion plays ads earlier, after, and during your videos, including embedded videos. If you're looking for detailed analytics virtually your videos, this also isn't the platform for you.

Pricing: Dailymotion is complimentary.

homepage for the video hosting site dailymotion

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five. Wistia

Organizations in need of a tool to support their high-quality video marketing campaigns should consider Wistia. Wistia serves as both a video host and a marketing tool for businesses — rather than posting your videos on a public page, you lot upload your videos privately to Wistia, then place them on your web pages using an embed code. The video player is sleek, completely customizable, and ad-free. Once live, Wistia will rails visitor date with your videos and nowadays insights with premium visualizations, including viewer-based tracking and heatmaps.

Wistia likewise packs the tools marketers need to run successful campaigns. Y'all tin can place CTAs and forms inside your videos and integrate Wistia with your CRM software to keep everything in one place. This way, your videos themselves go another opportunity to capture leads.

Wistia is a premium service — it starts at $99 a month for ten free videos. Beyond those 10, each additional video is 25 cents per calendar month. It'southward an investment compared to free alternatives. Notwithstanding, when used well, Wistia can more make upward for the cost by increasing video-based conversions. Those interested tin sample to Wistia free plan, which allows upwards to three videos total.

Pricing : Wistia offers three pricing tiers: Free, Pro ($99 per month), and Advanced (contact sales).

homepage for the video hosting site wistia

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half-dozen. SproutVideo

SproutVideo is some other business organization-oriented video hosting service that contains tools for marketing teams to track engagement and grow their customer base. With it, you tin embed advert-gratis videos onto your website with a customizable role player. Videos can be toggled to include social sharing buttons, lead capture forms, and CTAs too. Unlike some other options hither, you can likewise build playlists for tutorial series and online courses.

One time viewing data is captured, view and present it with SproutVideo's robust analytics — for instance, you tin segment viewers by state, domain, and fifty-fifty by individual. Share your analytics with your team with congenital-in collaboration features, and keep everything in guild with an audit log of activity.

While SproutVideo's services are comparable to Wistia's, this service offers more than pricing options, two of which are cheaper than Wistia's single $99/year program.

Pricing: SproutVideo has four plans: Seed ($24.99 per month), Sprout ($59.99 per month), Tree ($199.99 per month), and Forest ($499.99 per month).

homepage for the video hosting site sproutvideo

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7. Hippo Video

Hippo Video is a tool for businesses to leverage video in their marketing, sales, and services processes. Unlike Wistia and SproutVideo, Hippo Video divides its product into separate services for marketing, sales, services, and internal communications. If you desire to implement video for one of these specific goals, Hippo Video is a potentially cheaper, more specialized choice.

The marketing tool provides features you'd expect from such a tool: in-video forms and CTAs, CRM integrations, and detailed viewership analytics, plus the option for customers to record their own video testimonials of your product.

On the sales side, you become video playlists to walk leads through your buyer's journey, metrics to track your conversions, and a born teleprompter to aid you tape pitches.

Finally, Hippo Video's customer service production is a mode for users to submit video tickets, and for yous to respond with videos of your own. There's also an option for users to submit tickets and for you lot to mail service video tutorials to shorten your queue.

However, be aware of Hippo Video'southward limits by plan. In lower-tier plans, you're limited to 30 minutes per video (sixty minutes or 120 minutes if yous upgrade) and 200 GB of bandwidth across all plans.

Pricing : Hippo Video offers a variety of plans for Sales, Marketing, Support, and Squad Communication applications. There are three tiers for the Marketing production: Starter ($23 per month), Pro ($49 per month), and Growth ($99 per month).

homepage for the video hosting site hippo video

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8. Vidyard

Need something a flake more than powerful for your scale-up or enterprise? Vidyard might just take you covered — this solution provides advertising-free video hosting and marketing features to fuel your growth at scale.

While there is a cheaper single-user plan, the higher-tier plans are where Vidyard shines. You'll get a fully customized video player that yous tin heighten with your own branding, in-video CTAs and opt-in forms, an analytics dashboard, and the power to gate your videos and grant access through e-mail requests.

Withal, perhaps the best perks of Vidyard are its unlimited uploads and no bandwidth cap. Record every bit much content as you wish without worrying almost exceeding data limits. Note that y'all're limited in your number of video embeds based on your plan.

Pricing : Vidyard offers three paid plans: Pro ($xv per month), Teams ($300 per month), and Business ($1,250 per month), all billed annually. There's likewise a free plan with express functionality.

homepage for the video hosting site vidyard

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ix. Brightcove

You might not have heard of Brightcove, simply this enterprise video hosting service is a force behind major brands like McDonald's, Johnson & Johnson, and Adobe. Brightcove focuses on providing artistic, customizable means to comprise video into your enterprise-level marketing efforts and content delivery.

Amid Brightcove's plethora of offerings is its flagship product, Video Cloud. This video publishing platform promises loftier-quality, high-performance video streams that are reliable, customizable, and secure. Brightcove also has solutions for video marketing, with the benefits of comprehensive analytics, social publishing, live streams, and integrations with marketing automation platforms similar HubSpot — combine these capabilities to build an impressive video experience and draw an even larger oversupply.

Smaller businesses and those but getting started with video probably won't be able to justify Brightcove's pricing and can get results with other options on this listing. Even so, enterprises looking to stride up their video game should have Brightcove on their radars.

Pricing: Contact sales.

homepage for the video hosting site brightcove

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10. Cincopa

Finally, if you'd prefer a SaaS platform for storing digital assets including, but not express to, online video, consider Cincopa. This host offers an array of plans for any sized arrangement to market place and monetize its video, audio, and image content.

On the video side, the Cincopa platform lets you utilize marketing tools and integrations to market place your make to website visitors and leads. Videos are compiled into Video Channels, designed to keep visitors engaged with your content for extended periods. You'll also be able to record videos within the tool for marketing and sales purposes, equally well as track each video's functioning down to individual viewers and in aggregate via heatmaps.

In addition to video, Cincopa accommodates images and podcast content. Information technology functions every bit a multimedia cloud storage platform, allowing you to store images and sound files and proceed your website performing well. Also, content can be gated if you lot desire to make sure assets sectional.

Pricing : Cincopa offers iv plans: Startup ($9 per month), Plus ($25 per calendar month), Corporate ($99 per month), and Agency/Enterprise $350 per month).

homepage for the video hosting site cincopa

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Requite Your Videos a Home Online

While video file sizes are an inconvenience, they're unavoidable. This makes online video a nuisance if you're not equipped with the storage and bandwidth necessary. Plus, later on going to the attempt of producing high-quality videos for your brand, the concluding affair you want is to wrestle with your video hosting and publishing tools.

Luckily, at that place are enough dedicated video hosting solutions bachelor that at to the lowest degree 1 can meet your needs — not only for hosting, simply also for analytics, atomic number 82 gen, and other perks to make your content management easier. Every bit video becomes a cornerstone of your online strategy, so too should your video host.

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Originally published Mar 8, 2021 7:00:00 AM, updated March 08 2021